Sunday, April 24, 2011

:30 second TV commercial

Saturday, April 9, 2011

Final Project Proposal

To create a 30 second TV ad that represents a line of chocolate drop made by a company called Hershlee's.


Target group: Lovers of chocolate chip cookies.
Analysis: This is kind of a love hate thing for me as my studies in Visual Literacy and American Cinema have made me realize how much influence the modern image is having an impact on Society at large and how poorly imagery is being utilized towards what could be a positive end product. What could possibly be better than fresh oven baked chocolate chip cookies? I chose this for the simple reason that I have experience with TV production and incorporating both Photoshop and Illustrator has been a long time desire of mine to fulfill.

Format: This could be any of a number of final outputs, from AVI file type to MiniDV HiDEF tape, but for the purpose of this assignment will be relegated to an MP4 filetype for streaming playback via the web, hopefully off this blog.

Software utilization: Photoshop, Illustrator, AVID Liquid Pro 7, possibly Title Deko.